Investment in geo-targeted ads is growing at 40 percent, according to eMarketer, making it one of the fastest growing areas of digital marketing. Location-based audiences are among the most high-intent a marketer can advertise to. Audiences who show up in specific retail locations show high purchase intent. There are two types of hyperlocal ads we typically deploy.

Geo-fencing: Based on consultation with your staff, we can target ads surrounding locations where your prospects gather — such as your local competitors.
 
Geo-farming: To reach qualified consumers, we can anonymously target ads to users who have previously lingered at selected points of interest, such as:
— Competitor locations
— Conferences, festivals, and other events where your prospects gather
— Concerts, performance venues, and public buildings.
— Voting places, churches, recreation spots, and other community points of interest

Learn more about geofencing.