Hyperlocal Advertising: Location, Location, Location
john davis • Dec 31, 2023
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Investment in geo-targeted ads is growing at 40 percent, according to eMarketer, making it one of the fastest growing areas of digital marketing. Location-based audiences are among the most high-intent a marketer can advertise to. Audiences who show up in specific retail locations show high purchase intent. There are two types of hyperlocal ads we typically deploy.
Geo-fencing: Based on consultation with your staff, we can target ads surrounding locations where your prospects gather — such as your local competitors.
Geo-farming: To reach qualified consumers, we can anonymously target ads to users who have previously lingered at selected points of interest, such as:
— Competitor locations
— Conferences, festivals, and other events where your prospects gather
— Concerts, performance venues, and public buildings.
— Voting places, churches, recreation spots, and other community points of interest
Geo-fencing: Based on consultation with your staff, we can target ads surrounding locations where your prospects gather — such as your local competitors.
Geo-farming: To reach qualified consumers, we can anonymously target ads to users who have previously lingered at selected points of interest, such as:
— Competitor locations
— Conferences, festivals, and other events where your prospects gather
— Concerts, performance venues, and public buildings.
— Voting places, churches, recreation spots, and other community points of interest
With fewer viewers, TV commercials just don’t have the power they used to. Our over-the-top (OTT) TV advertising targets your customers whenever they turn on their ROKUs, Chromecasts, and Amazon Fire devices.
By plugging into your existing website, social media accounts, and point of sale systems to re-contact your prospects, we can immediately power up your marketing efforts with this real-time data.
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